Let’s face it. There’s a lot to love about a lot of things in this amazing country we live in. One of those things is opportunity. The opportunity to live where you choose. The opportunity to get a great education. The opportunity to start your own business.
The type of business you start depends a lot on who you are and what makes you tick. You could open a bike shop, a pizza restaurant or wedding boutique. Or, you just might open your own candy store franchise.
Hmm, a candy franchise? That’s right, a sweet little candy franchise where everyone smiles all day long. How do you decide if a candy store franchise opportunity might be the right choice over, say, a gift shop franchise opportunity? Well, what if you could have both? Oh, and get to smell popcorn all day long too!!! What????
It Might Say “Popcorn” In The Name, But It’s So Much More!
If you’ve read “Del’s Popcorn Shop, A Safe Franchise Investment 80 Years Running” (link to blog) or if you’ve been inside a Del’s Popcorn Shop, it probably makes sense why we might refer to our business as both a candy store franchise opportunity AND a gift shop franchise opportunity (with popcorn, don’t forget the popcorn!)
Maybe you’ve even been the recipient of a Del’s Signature Large Red Gift Basket. It would certainly make sense after receiving that fabulous assortment of candy and popcorn in the mail!
No matter how you’ve been introduced to our candy store franchise, as someone looking to own their own franchise business you can clearly see the benefits of owning a candy franchise in a town where you choose to live serving people who want what you have to sell!
How Can I Be Sure People Will Want What My Candy Franchise Has To Sell?
Have you stepped foot in a Del’s Popcorn Shop?! Ok, we’re a little biased, we admit it. How about this? According to the National Confectioners Association:
- Most people enjoy chocolate and candy 2 – 3 times per week.
- 78% of all adults believe it is perfectly fine to occasionally treat with chocolate or candy.
- 77% of Americans believe that chocolate and candy make great gifts.
- 3 out of 4 Americans say that chocolate and candy are a fun part of celebrations and holidays.
- This year, the retail confectionery industry in America will do over $37 billion in retail sales.
- Did we mention that by volume, popcorn is America’s favorite “snack food”?
Oh yes, Americans want what your candy store franchise has to sell!
But Wait, You Called It A Gift Store Franchise Opportunity Too, Which Is It?
We did. It is a gift store franchise. And, a popcorn shop franchise. And, an e-commerce opportunity, that also sells lots and lots of candy! How about we review a bit of Del’s Popcorn Shop history to clear up this whole chocolatey, popcorn, gift set discussion.
The benefits that come with owning a Del’s Popcorn Shop franchise are rooted in the company’s history and the vision of the various owners, beginning with the company’s founder, John Baldwin, in 1934. Baldwin’s main product was popcorn from the day he opened! When Del Barnett purchased the store he continued to expand the shop’s products offering various flavors of homemade fudge, candied apples, peanut brittle and more!
Fast forward to 1978 when Lou Ann Jacobs purchased the original store and had a vision for packaging various custom candy and popcorn combinations for corporate and holiday gifting. Less than two decades later, along came the internet, presenting even more opportunities to expand the company’s product lines with new customers across the country.
So, you see, it’s pretty easy to understand how we might refer to Del’s Popcorn shop as a gift store franchise and in the next breath, call ourselves a candy store franchise. Both of which sell a lot of popcorn!
What Are The Benefits Of Owning This Sweet Little Candy Store Franchise?
We thought you’d never ask! Well, that’s not true, we knew you’d ask, and we’re ready with our answers!
- Our concept is a time-tested business model, with no single dominant player in an industry that will sell over $38 billion in products to Americans this year.
- We offer both traditional recipes and unique new flavors to appeal to a wide variety of customers.
- While nostalgia and tradition are at the core of our business, we are a technologically advanced franchise system that is committed to offering state of the art ecommerce, point of sale and financial reporting as we continue to grow.
- From corporate gift programs and branded merchandise to beverage offerings and even ice cream offerings, we are committed to offering multiple revenue streams to open the doors to new growth opportunities.
- Our business model offers franchise owners opportunities to tap into promotions based on seasonal items, rather than deep discounts and BOGO offers.
- When you invest in our franchise system, you are invited to attend our College of Popcorn Knowledge (where we cover candy and gifting as well!). It’s a hands-on experience that introduces you to the brand, products, marketing, and store operations. You also get full access to our established set of vendors for key equipment, supplies, and services.
- We’ll support you along your journey with regular field consulting on operations and marketing.
Whether you think of Del’s Popcorn Shop as a popcorn franchise, a candy store franchise or a gift store franchise opportunity, we know it’s all three, and we’re confident that with the guidance and support of our team (we’re actually more like family), as a new franchise owner you’ll soon be on your way towards putting smiles on the faces of your loyal customers for years to come just like we’ve done since 1934.
Contact us today to discuss how you can become a Del’s Popcorn Shop franchise owner.
