One of the first questions most potential Merle Norman Cosmetic franchise owners ask is, “Do I have to have a background in cosmetics, retail, or business ownership to invest in a cosmetic franchise?” The answer is ‘no experience needed,’ because Merle Norman’s experienced training and support staff make sure incoming franchise owners are in all aspects of franchise ownership — from perfecting makeup applications to crunching numbers for monthly budgets and everything in between.
“Merle Norman Cosmetics offers unparalleled support to its franchisees,” says Travis Richards, Vice President of Franchising. “We are interested in partnering with entrepreneurs who are passionate about serving their communities and making a difference in the lives of their customers. Our training and engagement from our Regional Consultants covers all the rest.”
Regardless of background or experience, customer-focused, enthusiastic individuals wanting to influence the lives of others and who are willing to learn about studio ownership make great franchisees. And there simply has never been a better time to enter the cosmetics industry. As defined by Statista, “cosmetics’ includes hair care, skin care, makeup, perfumes, toiletries and deodorants. And each is lucrative: In 2022, almost $2.1 billion dollars’ worth of eye cosmetics in the United States!
NEVER ALONE IN BUSINESS
So, what does all this support look like? Let’s look at training, which is offered online, and access to a library of videos about products and trends. New Merle Norman franchise owners learn:
- About the brand’s 200+ products and 600+ shades
- Professional makeup artistry skills and skincare knowledge
- Selling techniques
- Staff and business management tips
- How to use Point of Sale (P.O.S.) software
- Website, email, and hosting assistance
It doesn’t stop there. Merle Norman Cosmetics is committed to staying on top of the latest trends, which means there’s almost always an opportunity to train our franchisees on new products and techniques. In our ongoing training, we cover step-by-step instructional makeup artistry and new product videos taught by celebrity makeup artists, webinars on topics such as popular selling techniques and product knowledge, and national training events featuring industry experts who provide sales coaching and artistry expertise.
If you’re looking to join a franchise system that prioritizes its franchise owners and is committed to educating them and equipping them for the best chances of business growth, then Merle Norman Cosmetics may be an ideal fit for you.
We really want potential franchisees to know that they won’t be alone in this business,” Richards says. “We have dedicated people at our corporate headquarters who are invested in making sure the new franchisee succeeds. Our team cares very deeply for each of our studio owners and needs them to perform. We work really hard behind the scenes trying to make running a business easier for them, simpler for them, and ideally, something that’s fun for them. We hope our efforts allow them the time, the freedom and the ability to be on the sales floor sharing the products and conveying to their customers what would help them look and feel better. With our franchise partnered ecommerce platform an additional benefit for owners is that they can now make money even when their store is closed. We know it’s why they became a Merle Norman Studio owner.”
LEARN MORE ABOUT FRANCHISING WITH MERLE NORMAN
For almost a century, Merle Norman has been creating beauty with high-quality, affordable skin care products and services, while helping entrepreneurs grow their business. Why not make now the time to open a Merle Norman franchise, or add our exciting line of products to your existing retail business?
To learn more about the Merle Norman cosmetic franchise opportunity, we invite you to start by visiting our research pages here. If you’re ready to start a conversation with our franchise team, fill out our form here, and we’ll be in touch with a complimentary copy of our Franchise Information Report, containing more information about the Merle Norman franchise opportunity. We look forward to hearing from you!
